First Supreme, Now Kanye: Can Newspapers Actually Become a Trendy Collector’s Item?

Did your morning paper look a little different this morning? If so, you have Kanye West to thank. The rapper-cum-designer took out ads on the front pages of a handful of national newspapers Friday to promote his Yeezy line for Adidas. The ad in question features the words “we love” in 11 different languages along with a photo from the brand’s latest ad campaign. West posted photos of the papers, which include the Chicago Tribune, Los Angeles Times, Detroit Free Press, and more, to his Instagram account on Thursday night before the ads were published.

Few of the papers have embraced the West ad like the New York Post, however, which tweeted a GIF of the papers at the printer, with the caption, “Yeezy hot off the press…” This comes on the heels of the New York institution’s front-and-back-page ads for the streetwear label Supreme last August, an issue that became a must-have collector’s item for hypebeasts around the globe. The generation that stands in line outside Adidas and Supreme stores waiting for the latest and greatest drop is probably the least likely to pick up a physical newspaper, but the Post seems intent on finding them anyway, by way of trendy ads disguised as limited-edition collector’s items.

Alas, the newspaper industry is still a dying one, which may explain why Adidas and West were so easily able to grab front-page spots across so many national papers. The Miami Herald posted a disclaimer of sorts to its Instagram page, letting readers know that yes, it is still a newspaper, and no, it did not get bought out by Kanye West.

“Newspaper takeover? No, we didn’t get a redesign,” the caption reads. “@KanyeWest took out full-page ads in several publications today, including the Miami Herald. The wrap features the words ‘We love’ in different languages to promote his @adidas line. (Your regularly scheduled news is inside.)”

Is a full-page apology to Drake on the front page of The New York Times next? At this point, who can say?

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Full ScreenPhotos:
Angelina Jolie, Kanye West, and More Celebrities Who’ve Doubled as Professors
__James Franco__

James Franco

The actor taught film at New York University, in 2011, and California University, in 2012. Just like any professor, he received his share of reviews on
RatemyProfessors.com. Though most students seemed to like Franco, they were honest about some of his faults as a professor, including how sleepy he seemed during lectures. “Really down to earth movie star who knows what he’s doing but isn’t meant to be a teacher. EASY A THO STRAIGHT 100,” one read. Another mentioned that Franco cried throughout the “duration of [their] meeting.”

Photo: By Michael Kirby Smith/The New York Times/Redux.

__Kal Penn__

Kal Penn

During the spring semester of 2008, Penn was a
guest lecturer at the University of Pennsylvania for two courses titled “Images of Asian Americans in the Media” and “Contemporary American Teen Films.” With the exception of one review, Penn’s few RateMyProfessor.com comments are positive.

Photo: By Gary Gershoff/WireImage.

__Angelina Jolie__

Angelina Jolie

The actress and director
gave her first lecture at London School of Economics in March 2017. She will begin teaching a class for the masters program in the Centre for Women, Peace, and Security beginning this September. Jolie was selected as one of four visiting professors at the university, the program
announced on its Web site last May.

Photo: By Fabrice Coffrini/AFP/Getty Images.

__Amal Clooney__

Amal Clooney

Last spring, Clooney was a
guest lecturer at Columbia Law, where she participated in a human-rights course. Clooney has since
been fighting for the rights of Yazidi refugees and spoke late last year at the Texas Conference for Women about the power of overcoming genocide.

Photo: By Christian Lutz/A.P./Rex/Shutterstock.

__Questlove__

Questlove

The Roots drummer was hired at N.Y.U. in 2012. His courses have included
Classic Albums and a
class on Prince called the Purple One. A music major’s classic-rock dream.

Photo: By Timothy Hiatt/Getty Images.

__Tyra Banks__

Tyra Banks

In 2016, Banks announced that she would be taking her professional knowledge to
Stanford University as a professor. Starting this May, Professor Banks will be a guest lecturer in the M.B.A. program. Does smizing earn extra credits in business school?

Photo: By Frederic J. Brown/AFP/Getty Images.

__Wyclef Jean__

Wyclef Jean

In the 2010–2011 school year, the rapper and Haitian activist joined Brown University as a visiting professor in the Africana Studies program. “I am a lifelong student and appreciate this unique opportunity to contemplate all the potential and possibilities, as well as the contributions of my homeland, and Haitians in the diaspora, to the world’s creative culture,” he said in a story on the
university’s Web site at the time of his hiring.

Photo: By Lorenzo Bevilaqua/ABC/Getty Images.

<strong data-recalc-dims=James Franco“>

James Franco

The actor taught film at New York University, in 2011, and California University, in 2012. Just like any professor, he received his share of reviews on
RatemyProfessors.com. Though most students seemed to like Franco, they were honest about some of his faults as a professor, including how sleepy he seemed during lectures. “Really down to earth movie star who knows what he’s doing but isn’t meant to be a teacher. EASY A THO STRAIGHT 100,” one read. Another mentioned that Franco cried throughout the “duration of [their] meeting.”

By Michael Kirby Smith/The New York Times/Redux.

<strong data-recalc-dims=Kal Penn“>

Kal Penn

During the spring semester of 2008, Penn was a
guest lecturer at the University of Pennsylvania for two courses titled “Images of Asian Americans in the Media” and “Contemporary American Teen Films.” With the exception of one review, Penn’s few RateMyProfessor.com comments are positive.

By Gary Gershoff/WireImage.

<strong data-recalc-dims=Angelina Jolie“>

Angelina Jolie

The actress and director
gave her first lecture at London School of Economics in March 2017. She will begin teaching a class for the masters program in the Centre for Women, Peace, and Security beginning this September. Jolie was selected as one of four visiting professors at the university, the program
announced on its Web site last May.

By Fabrice Coffrini/AFP/Getty Images.

<strong data-recalc-dims=Amal Clooney“>

Amal Clooney

Last spring, Clooney was a
guest lecturer at Columbia Law, where she participated in a human-rights course. Clooney has since
been fighting for the rights of Yazidi refugees and spoke late last year at the Texas Conference for Women about the power of overcoming genocide.

By Christian Lutz/A.P./Rex/Shutterstock.

<strong data-recalc-dims=Kanye West“>

Kanye West

In 2014, West taught a class in fashion at the Los Angeles Trade Technical College for his community service hours. West pled no contest to
misdemeanor criminal battery and attempted grand theft connected to an altercation with the paparazzi outside Los Angeles International Airport in 2008.

By Frazer Harrison/Getty Images.

<strong data-recalc-dims=Matthew McConaughey“>

Matthew McConaughey

In 2016, the University of Texas
announced that it would offer a filmmaking class assistant-taught by U.T. alum McConaughey and director Gary Ross called “Advanced Producing: Script to Screen.” In this class, the two went “behind the scenes” of their film
Free State of Jones. The only catch? McConaughey did most of his lecturing via video and was only required to be present at campus once as a professor,
per Variety. Still, imagine if, instead of As, your papers read, “Alright, alright, alright.”

By Donald Miralle/Getty Images.

<strong data-recalc-dims=Oprah Winfrey“>

Oprah Winfrey

You get an A, and you get an A! In the fall of 2000, Winfrey co-taught a Dynamics of Leadership course at the Kellogg School of Management at Northwestern University with her longtime partner,
Stedman Graham. The university announced in January 2001 that Winfrey would not teach the course the following school year,
per The Daily Northwestern.

By Tim Boyle/Getty Images.

<strong data-recalc-dims=John Cleese“>

John Cleese

Cleese, who is a graduate of Cambridge University, went to another ivory tower later in his career. Cleese
spent a total of 11 years as a professor at Cornell, first as a Andrew D. White professor-at-large, and then as provost’s visiting professor. The Cornell Chronicle
reported in 2006 that “Cleese became known on campus for presenting eclectic rounds of public talks on topics ranging from human development and animal welfare to the works of W. Somerset Maugham.”

By Johnny Louis/FilmMagic.

<strong data-recalc-dims=Kevin Spacey“>

Kevin Spacey

Spacey took a trip across the pond for the 2008–2009 school year to teach theater at Oxford University. “I’ll try very hard to give them some practical advice about agents and auditions and how to just deal with the day-to-day business of trying to start a career,” he said in an
interview with The Telegraph. He added with particular pride: “My friends call me Professor Spacey.“

By Michael Tran/FilmMagic.

<strong data-recalc-dims=Spike Lee“>

Spike Lee

Lee, a New York University grad himself, teaches film in the graduate program at the N.Y.U.’s Tisch School of the Arts. His
professor page, which says he teaches a third-year master series on directing strategies, is filled with his own lengthy film credits.

By Alberto E. Rodriguez/WireImage.

<strong data-recalc-dims=Alec Baldwin“>

Alec Baldwin

In the summer of 2002, Baldwin taught a master’s class in theater at Southampton College in the summer that year. “Like our other Distinguished Professors, Alec Baldwin is a Renaissance person. His talent stretches across many mediums, from the Broadway stage to the big screen to literary festivals, public policy, activism, and motion picture production,”
said a representative for the college upon Baldwin’s hire at the Long Island school.

By Ron Galella/WireImage.

<strong data-recalc-dims=Questlove“>

Questlove

The Roots drummer was hired at N.Y.U. in 2012. His courses have included
Classic Albums and a
class on Prince called the Purple One. A music major’s classic-rock dream.

By Timothy Hiatt/Getty Images.

<strong data-recalc-dims=Tyra Banks“>

Tyra Banks

In 2016, Banks announced that she would be taking her professional knowledge to
Stanford University as a professor. Starting this May, Professor Banks will be a guest lecturer in the M.B.A. program. Does smizing earn extra credits in business school?

By Frederic J. Brown/AFP/Getty Images.

<strong data-recalc-dims=Wyclef Jean“>

Wyclef Jean

In the 2010–2011 school year, the rapper and Haitian activist joined Brown University as a visiting professor in the Africana Studies program. “I am a lifelong student and appreciate this unique opportunity to contemplate all the potential and possibilities, as well as the contributions